With its BEEVIRTUA technology, the BEEBUZZINESS team has transformed the MODELAB webzine, created by Fabrice Jonas, into an innovative print and digital magazine of international scope. MODELAB, which was launched in November 2015, is the first magazine about FashionTech. It is designed with a profoundly eco-friendly approach thanks to printing on demand and offers a unique reading experience in Ultra HD that plunges the reader into the depth of fabrics and materials.
The second issue of MODELAB, published in February 2016, was selected by the New York Metropolitan Museum as part of the body of documents for their exhibition Manus Ex Machina: Fashion in an age of Technology, from May 5 to August 24, 2016.
This unprecedented exhibition, kicked off by Jony Ive (Apple) on May 2, brings together the biggest names in fashion and explores the connections between the creative process and cutting edge technology through 120 haute couture and ready to wear pieces
BEEBUZZINESS is exploring the same connections in its collaboration with MODELAB magazine by fusing traditional publishing knowhow and outstanding digital innovation.